Other Massage Studios Are Not A Threat
Nope, not even the one that offers exactly what you do.
Welcome back to another Monday with the Mavens. We created the Massage Mavens blog to connect with and educate self-employed massage therapists working to grow as business owners.
It can be lonely working for yourself – and we’re here to remind you that while you’re in business for yourself, you don’t have to be in business by yourself.
While we cater our content to independent MTs, all massage therapists are welcome here; whether you run your own independent massage therapy studio, you contract in a clinic, work in spa, or you are still in school.
Other Studios Are Not A Threat.
The Birth Rate Will Always Outstrip The Licensure Rate
There will always be more bodies that need massage than there are bodyworkers to help them. So can we stop hoarding our knowledge and acting like other self-employed massage therapists are a threat? They aren’t…
How many people can you serve in your massage studio a month?
For me it’s 60 appointments in a month. That works out to 48, maybe 50 people. (Many of my clients come more than once a month, and most book for more than 60 minutes at a time. So, with 50 people, I’m fully booked.)
While I am THRILLED to be able to help 50 people every month, I am also aware that everyone else I didn’t help could also benefit from a massage. And for them to benefit from a massage, they’ll need to go somewhere else.
Instead of viewing other massage therapists as a threat, I encourage you to see them as a community, and even as a resource.
Questions to ask yourself:
Which massage therapists offer the techniques that you do not?
Whose massage studio is open on your days off?
Which massage therapists are more budget-friendly than yourself?
Which massage therapists offer a more opulent, spa-oriented service than yourself?
and Which providers offer EXACTLY what you offer?
Admitting when a client isn’t suited to your studio is good for business. It maintains boundaries, sets the intention that your ideal clients are worth your holding space for (they are), and is frankly good karma.
Knowing who you can send referrals to for work like yours when your own books are slammed is also an invaluable resource.
Thanks for stopping by!
As always, we’d love to hear how our content has helped you improve either your studio, your mindset, or your revenue as a self-employed massage therapist.
Rachel Martin, LMT, is an independent massage therapist living in Denver Colorado. Having built her solo massage studio to capacity, she now spends her free time helping other massage therapists do the same. Check out Six Figure Studios, Queen Street Marketplace, and The Techy MT to learn more.
